RMS Beauty owner and makeup artist Rose Marie-Swift asked to give credit to Lip2Cheek in Beloved, the origin of the "Red Blush" trend on TikTok.
In the video-sharing platform, Rose's audio sparked the "biggest makeup trend in 2024," as described by Marie Claire.
In the original video where the audio was extracted, she talked about why it is better to create a "natural, beautiful flush of color" using a red blush, instead of a pink one.
@rmsbeauty Red blush all summer long â¤ï¸ðŸŒž Shop Beloved Lip2Cheek at @sephora, @Bluemercury and on our website! Use code TIKTOKRMS for 20% off! #RMSBeauty #IYKYKrms #cleanbeauty #makeuptipsandtricks #rosemarieswift #makeupartist #celebritymakeupartist #redblush #creamblush #victoriassecretmakeup Makeup Artistry, Celebrity Makeup Artist, Tips and Tricks, Red Blush, Victoria’s Secret
♬ original sound - RMS Beauty
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Here, she also revealed that it was the same beauty hack she used when she was working with Victoria's Secret to achieve a "natural sun-toned hit" to the face.
"You get that little hint of natural sophistication without going pinky, in the pinky realm," she added.
Beauty TikTokers one by one joined the trend, sporting their own take on natural flush using their respective favorite red blush products.
When the audio went viral, Rose Marie-Swift made another video and asked those who were going to hop on the trend to mention the OG "red blush" item, the RMS Beauty Lip2Cheek.
@rmsbeauty Want to try the red blush trend? Try the OG Lip2Cheek in Beloved â¤ï¸ #rmsbeauty #rms #rmsblush #redblush #vsangelmakeup #vsangel #victoriassecretangel #redblushtrend #redblushmakeup #bestredblush
♬ original sound - RMS Beauty
Retailed for $36 at rmsbeauty.com, its "clean" and super concentrated formula justified its price. It contains wildcrafted Buriti oil, organic shea and cocoa butter, Jojoba seed oil, and many more, and is declared certified organic.
This product is available in seven shades, but for this trend, Rose highlighted Beloved, a true red with a hint of poppy to cater to all skin tones. It is suitable for beauty enthusiasts who just want the right amount of rosiness of the cheek and a youthful look for the lips.
This multitasker and lip and cheek cream is also nourishing and promises a radiant finish. On top of this, the product is environment-friendly, which container and box use recyclable materials and at the same time, can be recycled.
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